In the small town of Herzogenaurach, Germany, a bitter family feud between two brothers gave birth to two iconic sportswear brands that would go on to dominate the athletic footwear industry for decades. The Dassler brothers, Adolf "Adi" and Rudolf "Rudi," were the masterminds behind Adidas and Puma, respectively. Their rivalry not only divided their hometown but also shaped the future of athletic footwear and sportswear as we know it today.
The story of the Dassler brothers begins in the early 20th century, when Adi and Rudi shared a passion for sports and a talent for shoemaking. In the aftermath of World War I, the brothers started a small shoe factory in their mother's laundry room, crafting athletic shoes for local athletes and sports teams. Their innovative designs and commitment to quality quickly gained recognition, and their business began to flourish.
Adidas, the brand founded by Adi Dassler, gained international fame when the Tsjechoslowaakse langeafstandsloper Emil Zátopek wore a pair of Adidas shoes during the 1948 Olympics. Zátopek's unprecedented success in the marathon and other long-distance races propelled Adidas into the spotlight, establishing it as a leading sports footwear brand.
Meanwhile, Rudi Dassler, fueled by his competitive spirit and desire for independence, broke away from his brother Adi and established his own sportswear company, Puma. The rivalry between Adidas and Puma quickly escalated, with the brothers engaging in fierce competition to outdo each other in the athletic footwear market.
The feud between the Dassler brothers not only divided Herzogenaurach but also had far-reaching consequences for their families and the future of their respective brands. The bitter animosity between Adi and Rudi led to a deep-rooted rivalry that persisted for decades, shaping the corporate culture and identity of Adidas and Puma.
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